← Grant pipeline EL Easley Labs · Rent-A-Theme Rank 03 · Sponsor outreach
Rank 03 Sponsor outreach Score 16 / 20

Toyota Grandfriends pilot.

Anchor sponsor pitch for the Grandfriends Play Day pilot. Past activation client (custom branded mini golf). Warm relationship, fast decision cycle, repeatable across the year.

Funder
Toyota Motor Corp.
Investment
$1.5K to $5K per event
Timing
30 to 90 days
Format
Pitch + 15-min call
Read the pitch Toyota community giving ↗
Why this fits Rent-A-Theme

The strongest predictor of corporate sponsorship is past corporate sponsorship.

✓
Existing relationshipToyota has booked Rent-A-Theme for prior activations custom branded mini golf with the Toyota logo on every flag. Past performance is the single strongest predictor of renewal.
✓
Brand alignmentToyota's community giving has prioritized programs that engage families, communities of color, and diverse audiences across the U.S. Grandfriends fits.
✓
GeographyToyota Mountain States distributor covers Colorado. Local decision-making, not corporate HQ.
✓
Scale match$1,500 to $5,000 is well within Toyota's per-event sponsorship range and below the corporate giving thresholds that require formal review.
Strategic note. The dollar score on this rank is low only because of the per-event ceiling. The strategic value is much higher: Toyota becomes the named anchor sponsor in the pilot case study, and that case study sells the next 11 events.
The pitch

What we'd send to your warm Toyota contact.

This is a sponsorship pitch, not a grant application. Different format, different language. Sponsors fund visibility and brand alignment, not need.

Email · Toyota community engagement contact

Subject line

Toyota x Rent-A-Theme Grandfriends Play Day: a Colorado intergenerational sponsorship for [MONTH]

Email body

Hi [Toyota Contact First Name],

It is Tonya Milligan from Rent-A-Theme Entertainment. We worked together on the [reference past activation, e.g., "branded mini golf installation at the [event]"] back in [year]. The event still comes up when our team talks about favorite Toyota work.

I am writing because we are launching the formal pilot of our signature program, Grandfriends Play Days, on [TARGET DATE]. It is the only intergenerational play program in Colorado, and we are inviting Toyota to be the anchor sponsor of the pilot event.

What it is

A class of 15 to 25 students visits a Colorado senior community for two hours of facilitated play across five accessible stations. Mobile mini golf. Life-size board games. Building challenges. Story prompts where students hear about life from someone who lived through 70 years of it. A photo and reflection wall where every pair takes home a polaroid.

What Toyota gets as the anchor sponsor

  • Brand placement at every station and on every printed asset (custom Toyota mini golf flags, logo on signage, name tags, photo wall)
  • 100+ photos and short video clips delivered within 14 days
  • A two-page case study with attendance, named quotes from residents and students, and outcome data
  • A finished sponsor packet ready for Toyota's own marketing channels and community engagement reporting
  • Named association with a Colorado intergenerational program. The first one Toyota will have anchored in this category.

Investment

$1,500 to $5,000 depending on level of customization. The base tier covers brand placement, photography, and the case study. Higher tiers add custom branded mini golf flags and additional life-size game pieces.

Why this matters now

The pilot becomes the proof point that lets Rent-A-Theme scale Grandfriends across Colorado over the next 12 months. Toyota's name on the first one means Toyota's name in every case study, every grant attachment, and every senior living conversation we have for the next year.

I would love 15 minutes on your calendar to walk through the day, the deliverables, and the sponsor levels. Are you available [propose two specific 30-minute windows in the next 10 days]?

Thank you for the past partnership and for considering this one.

Tonya Milligan
Founder, Rent-A-Theme Entertainment
(303) 339-0001

If no response after 7 days

Follow-up email · Day 7

Subject

Following up on the Toyota x Rent-A-Theme Grandfriends pilot

Body

Hi [Name],

Following up on the sponsorship invitation for [date]. The senior community partner is [after partner confirmed] and the school is [school confirmed].

Sharing a photo from the last activation we delivered together for context. Open to a 15-minute call: calendar link.

Tonya

Attach: one photo from the prior Toyota activation

If still no response after 14 days

Final follow-up · Day 14

Subject

A second look at Toyota x Rent-A-Theme

Body

Hi [Name],

Last try. The pilot date is [date] and we are confirming sponsors this week. Would Toyota consider a single-event sponsorship at the $1,500 entry tier? We can keep it simple: brand placement, photos, case study. Quick yes or no is plenty, and either way I appreciate your time.

Tonya

Phone option (if Tonya prefers a call)

5-minute phone script
Hi [Name], it's Tonya from Rent-A-Theme. We worked together on the [past activation] a while back. I am calling because we are launching our signature intergenerational program in [month] and I wanted to put Toyota at the top of my anchor sponsor list. Got 5 minutes for the short version, or should I send a one-pager?

If they say yes to 5 minutes

Quick version. Two hours. A class of students visits a Colorado senior community. Five stations of facilitated play. Brand placement at every station. We deliver photos, video, and a written case study within two weeks. Pilot is $1,500 to $5,000 depending on customization. I would love Toyota's name on the first event because that is the case study that sells the next 12. Worth a 15-minute walkthrough, or should I send the one-pager and let you decide?
Before sending

What you need to fill in.

Estimated time: 30 minutes.

Documents to package

If the warm contact is no longer at Toyota

  1. Reach out to the Destination Colorado Meetings or destination management company that originally connected Toyota
  2. Search Toyota's Colorado community engagement public contact
  3. Apply to Toyota USA Foundation if relevant program category is open
  4. Pivot to Toyota Mountain States distributor regional community contact

Ready to send this together?

30 minutes on the calendar. We confirm your warm contact, customize the past-activation reference, and either send the email together or rehearse the phone call.

Book 30 minutes Toyota community giving ↗