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Rank 05 Apply now Score 16 / 20

Hello Alice.

A small business grant aggregator with multiple programs running simultaneously. Black-owned, woman-owned, veteran-owned, BIPOC programs. Build the profile once, apply to many. Goldman Sachs alumni often qualify and win.

Funder
Hello Alice
Award
$5K to $25K+ varies
Cycles
Multiple per year
Effort
~90 min first profile
Why this fits Rent-A-Theme

Hello Alice exists for businesses like yours.

BIPOC-owned, woman-owned, 17 years of operationDirect match on most Hello Alice programs. Real proof of business activity (warehouse, equipment, payroll history).
Compelling growth story tied to community impactThe educator-founder narrative + intergenerational program is exactly what Hello Alice's program partners (Verizon, VISA, Tory Burch, Goldman Sachs) want to fund.
Goldman Sachs Black in Business alumHello Alice often partners with Goldman Sachs programs. Past Black in Business alumni have qualified for and won Hello Alice grants.
Volume of shots on goalOnce the profile is built, applying to a new program is 15 minutes of work. The base business narrative transfers across programs.
Strategic note. The draft below is the base Rent-A-Theme application that adapts to whichever specific Hello Alice program is open at submission time. Tailor the final submission to the specific program prompt before sending.
The draft

Base application that plugs into any open Hello Alice program.

Anything in orange italics needs your input before submission.

Hello Alice Profile + Application · Rent-A-Theme Entertainment

Hello Alice profile fields

Business legal name
Rent-A-Theme Entertainment
DBA
Rent-A-Theme
Year founded
2009
State
Colorado
City
Tonya to confirm Denver?
Industry
Event services / experiential entertainment / education
Number of employees
Tonya to fill in
Annual revenue
Tonya selects correct band
Owner demographics
BIPOC-owned, woman-owned, Colorado DBE certified
Veteran-owned
No
LGBTQ+-owned
Tonya to confirm
Disability-owned
Tonya to confirm
Certifications
Colorado DBE, MBE/WBE, Goldman Sachs Black in Business alum, National Institute for Play partner, STEM Education Coalition member

Tell us about your business (250 words)

Rent-A-Theme brings purposeful play to Colorado schools, senior communities, and corporate brands. We design and deliver mobile mini golf, life-size board games, life-size Lego challenges, Science FX stations, and intergenerational play days. Every experience is built so participants of every age and ability can engage. We are the only Colorado company combining accessible all-ages programming with corporate activation customization.

I founded Rent-A-Theme in 2009 after 17 years in education, including roles as enrichment director for Denver Public Schools and Cherry Creek. I started this business because I watched thousands of kids walk into school curious and walk out tired of being told no. Play is how kids learn. Play is how seniors stay sharp. Play is how families reconnect. Our company exists to give that spark a place to go.

We serve Colorado schools, senior living communities, and corporate clients including Toyota, Kaiser, and members of the Destination Colorado Meetings network. We are a Colorado DBE-certified, BIPOC-owned, woman-owned small business and a Goldman Sachs Black in Business alum.

We almost lost the company in 2020 when schools and senior communities closed. We owed $80,000 in back rent by December. We survived because we wrote grants and kept going. We are still here because the work is right and because the country needs more places where an 8-year-old and an 88-year-old can laugh together for an afternoon.

What is the biggest challenge or opportunity for your business right now? (250 words)

Our signature program, Grandfriends Play Days, is ready to scale. A class of 15 to 25 students visits a Colorado senior community for two hours of facilitated play. The program produces measurable outcomes that funders fund: senior isolation reduction, intergenerational connection, family engagement, cognitive activation. The U.S. Surgeon General named senior loneliness a public health crisis in 2023. We are the only Colorado company prepared to address it through play.

The challenge is the proof point. We have the equipment, the warehouse, the educator-founder, and 17 years of operations. What we do not yet have is a published case study, structured impact data, and a sponsor packet that closes corporate sponsors and senior living regional offices in days instead of months. The pilot Grandfriends Play Day produces all of those assets in one weekend.

The grant funding would unlock the pilot. The pilot unlocks the year. By month 12 we expect to have delivered 12 Grandfriends Play Days, signed three corporate sponsors on multi-event partnerships, secured six recurring senior living contracts, and produced the case study library that lets us apply to the largest intergenerational foundation grants in the country (Eisner, Generations United, AARP) in year two.

How would you use the grant funding? (200 words)

The funding would directly support the formal pilot of Grandfriends Play Days and the assets it produces. Specifically:

  • $1,500 to $2,500: Pilot event production (equipment refresh, printed materials, photography, sponsor signage, transportation)
  • $2,000 to $5,000: Case study production (writing, design, photo and video editing, sponsor packet delivery, web publication)
  • $1,500 to $5,000: Outreach and follow-on events (calls, scheduling, contracts for events 2 and 3 within 60 days of pilot)
  • $5,000 to $10,000+ if available: Website rebuild that hosts the case study library and converts inbound inquiries into bookings

Every dollar produces a tangible asset (an event, a case study, a confirmed booking) that is repeatable and that compounds over the year.

What does success look like in 12 to 24 months? (150 words)

Twelve Grandfriends Play Days delivered in year one across Colorado, with three corporate sponsors anchoring the program. Six senior living communities on annual contracts. A recurring school partnership pipeline. Twenty-four events in year two with expansion to all of the Front Range. A second team member managing events so I can focus on partnerships. Total revenue growth of Tonya provides projection over 24 months. And, most importantly, hundreds of Colorado seniors who laughed harder than they have in months and hundreds of students who learned that 88 years old does not mean done.

Why are you the right person to lead this business? (150 words)

I spent 17 years inside Colorado schools before I founded this company. I have trained activity directors, run district enrichment programs, managed budgets through state funding cycles, and hired more event staff than I can count. I survived 2020 with $80,000 in back rent and no clients. I won a Goldman Sachs national grant the next year. I have raised two children, one of whom graduated from Cornell with a master's in electrical engineering. I have done the work. I have the certifications. I have the warehouse. And I have a daughter who once sat and looked at her grandmother in silence until I put a game between them. Then they laughed. That afternoon is why this business exists. I am the right person because I am the only person who would build this exactly this way.

Before submission

What you need to fill in.

Estimated time: 90 minutes for first profile, 15 minutes per subsequent program.

Required for Hello Alice profile setup

Documents to upload

Verify on Hello Alice before each submission

Mobilizing community votes (if a program requires them)

Some Hello Alice programs have a public voting round. If so, mobilize:
  1. Goldman Sachs Black in Business alumni network
  2. Restoration Christian Fellowship community
  3. Past senior living and school partners
  4. Destination Colorado Meetings network
  5. Aurora Chambers and Christian Business Professionals network
  6. Family and personal network

A 200-vote campaign is achievable in 7 days for Rent-A-Theme given the existing networks.

Recurring strategy

Ready to set up your Hello Alice profile?

30 minutes on the calendar. We build the profile together, identify the programs currently open that match Rent-A-Theme, and submit the first one live.